Blog
Notes from the work.
What we learn deploying systems inside real businesses: integration, software, data, operations, and AI where it pays off.
20 articles
Public sector
AI in public administration: what to automate and what a person must decide (2027)
Which tasks a Spanish city council, provincial council or ministry should automate first, which decisions must stay with a person, and what Ley 39/2015, Ley 40/2015, the ENS, the GDPR and the EU AI Act actually say, with a link to each source.
October 28, 2026 · By SME Analytica
Engineering
How to add AI to legacy systems without replacing them (2027 guide)
An old ERP, an Access database, Excel workflows or an AS/400 with no API. How to add AI and automation without a rip-and-replace project: integration patterns, data, GDPR and a checklist.
October 28, 2026 · By SME Analytica
Engineering
AI agents vs workflows: where AI booking systems really fail in production
We tested Conversa end to end on a real channel and found two failures in a single conversation. Neither was in the model. Both were in the joins between code and the AI agent.
October 28, 2026 · By SME Analytica
Real-estate operations
What WhatsApp automation really costs a real-estate agency (Spain, 2026)
The five cost layers no quote shows together: Meta fees, platform, tool, implementation and maintenance, with official sources and no invented figures.
August 31, 2026 · By SME Analytica
Real-estate operations
Linked device vs WhatsApp Business API: the honest transport guide for real-estate agencies
Two ways software can sit on your WhatsApp number, what Meta officially says about each, the risks vendors gloss over, and which transport Conversa itself uses today.
August 31, 2026 · By SME Analytica
Real-estate operations
Out-of-hours property enquiries: covering nights and weekends without cold outreach
Buyers write at 11pm and on Sunday. The four ways agencies cover it, where each fails, and what an honest automated night layer does and refuses to do.
August 31, 2026 · By SME Analytica
Real-estate operations
Qualifying property buyers on WhatsApp: what to ask, when to hand off, what to record (2026 method)
The complete buyer-qualification method: the six criteria, the human-handoff rules and the minimum record that makes the process auditable.
August 31, 2026 · By SME Analytica